Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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White Paper/E-Book

Healthcare Marketing

The Cycle of Healthcare Data: Creation, Gathering, and Handling
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Video

Partner Marketing

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story
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Webinar

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
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White Paper/E-Book

Healthcare Marketing

How Can Healthcare Protect Against Zero-Day Attacks and What Does It Mean?
tech buyers resources
Blog Post

Market Intelligence

Tech Buyers’ Most Trusted Research Sources
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Video

Sales

How SHI Leveraged TechTarget Confirmed Projects to Influence Pipeline for Partner Campaigns 
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White Paper/E-Book

Healthcare Marketing

Navigating the Storm: The Impact of the Healthcare Cyberattack
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White Paper/E-Book

Healthcare Marketing

Revolutionizing Healthcare: The Role of EHR in Clinical Informatics
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White Paper/E-Book

Healthcare Marketing

Top Health IT Analytics Forecasts and Goals for the Coming Year
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Blog Post

Sales

Balancing GenAI and Human Touch in Sales Outreach
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Webinars/Events

Intent Data

Let’s Connect at Forrester
GenAI 101
Blog Post

Content

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools
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White Paper/E-Book

Content

Build a Better Webinar: Post-Event Best Practices
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Video

EMEA

How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes
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White Paper/E-Book

Healthcare Marketing

Analyzing the Back-End Revenue Cycle and Important Best Practices
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader
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Webinars/Events

Content

Good, Better, Best: How to Deliver Great Content Marketing Outcomes
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Webinars/Events

Partner Marketing

Data Management & Analytics Market Trends for Partner Marketers
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Webinars/Events

Partner Marketing

Cybersecurity Market Trends for Partner Marketers
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Webinars/Events

Partner Marketing

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers
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Case Study

Healthcare Marketing

How ZeOmega Leveraged an Omni-Channel Strategy with Xtelligent Healthcare from TechTarget
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Product Sheet

Intent Data

Account Intent Feeds Overview
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White Paper/E-Book

Healthcare Marketing

Revenue Cycle Management with Automation and AI
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Video

APAC

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes
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White Paper/E-Book

Sales

2024 Technology Spending Intentions Study Highlights
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White Paper/E-Book

Content

A Guide to Writing Great B2B Email Copy
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White Paper/E-Book

Healthcare Marketing

How AI is Impacting Healthcare
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White Paper/E-Book

Intent Data

Intent-Guided Multithreading Tactics That Work
Technology Investment Drivers
Blog Post

Content

Five Top Technology Investment Drivers for 2024
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White Paper/E-Book

Healthcare Marketing

A Look Inside of the Top Four Value-Based Care Plans
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Video

Intent Data

Priority Engine with Salesforce: Supercharge Your Go-to-Market
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA
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White Paper/E-Book

Healthcare Marketing

Top 2024 Forecasts for the Pharmaceutical and Life Sciences Sectors
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Webinars/Events

Intent Data

Intent Data and ROI: How to Measure It and Drive It Through the Roof
Media Consumption Survey
Blog Post

Content

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   
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White Paper/E-Book

Healthcare Marketing

Top Healthcare Industry Forecasts For This Year
partner demand generation
Blog Post

Partner Marketing

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline
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Event

EMEA

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies, 22 May 2024 in London
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White Paper/E-Book

Healthcare Marketing

Survey Highlights Issues with Revenue Cycle Management for 2024
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Webinars/Events

Partner Marketing

Recorded Sessions: Partner Marketing Visionaries Summit 2024
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Webinars/Events

Demand Generation

Creating a Memorable Marketing Message That Lasts
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Webinars/Events

Market Intelligence

Webinar Series: Analyst Insights for GTM Actions
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White Paper/E-Book

Healthcare Marketing

Top Healthcare Cybersecurity Predictions for 2024
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Video

Market Intelligence

2024 Technology Spending Priorities, APAC
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Blog Post

Partner Marketing

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024
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White Paper/E-Book

Healthcare Marketing

Patient Care, Policy & More: This Year’s Virtual Care Trends
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story
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Product Sheet

Intent Data

Event Marketing with Priority Engine
Sales Results
Blog Post

Sales

Harness Technology, Training and Intent for Maximum Sales Results
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White Paper/E-Book

Demand Generation

A Short Guide to Webinars for Demand Gen
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Blog Post

Partner Marketing

Five Demand Generation Best Practices to Help You Build Partner Pipeline
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Case Study

Partner Marketing

How ServiceNow Drives Customer Expansion at Scale Through Partners
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Webinars/Events

Demand Generation

Webinar Series: Navigating the Tech Buyer Journey in 2024
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Infographic

Intent Data

Four Tips to Get Started on Your Intent Journey
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Webinars/Events

Partner Marketing

How 8×8 Leverages Intent Data to Fuel Joint Campaigns
expert tips for how to overcome intent data challenges to realize the true ROI on intent data.
Blog Post

Intent Data

Charting a Course to ROI: Navigating Intent Data Challenges Effectively
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Webinars/Events

Partner Marketing

Discussion Series: Partner Marketing Visionaries
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Webinar

Content

Fuel Your GTM with Credible, Data-Driven Content
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Webinars/Events

Demand Generation

Webinar Series: Rules of Engagement
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Blog Post

Content

Five Reasons Your Content is Underperforming and How to Get Back on Track
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